The Inner Circle
First access. Members only.
New shades, restocks and members-only offers, before anywhere else.
A couple of emails a month. Unsubscribe any time.
Mell & Amanda, co-founders of KEYP
The Inner Circle
Join the Inner Circle for first access to new shades and restocks, members-only offers and the story behind every drop. A couple of emails a month.
Unsubscribe any time.
About KEYP
We design clever, stylish solutions that make beauty feel easier. Helping you KEYP beautiful through every routine, season, and self-care shift. This is just the beginning.
Our story
After 7 years of listening and connecting with over 2.2 million people on social media, Amanda and Mell knew they wanted to create more than just a brand—they wanted real solutions. KEYP was born to solve the everyday beauty and hair struggles their community shared, turning conversations into thoughtful innovation.
01
Family Founded in 2023 by a trio of siblings with a shared vision and complimentary strengths. We’re here to solve the beauty struggles you’re tired of. Dedicated to creating feel-good, look-good tools that KEYP you feeling beautiful.
02
Our debut product, the KEYP Asleep Bonnet, is just the beginning — a patent pending 2-in-1 bonnet that’s part cute, part clever, and fully committed to better beauty sleep. Every KEYP product is designed to do more: protect your peace, simplify your routine, and make every day feel a little more put together.
The founders
Co-founder
Pro hairstylist, curl specialist, and content creator with big energy and even bigger expertise. As the beauty brain behind KEYP, she uses real-world experience to create solutions that you want and actually work.
Co-founder
Amanda’s journey from damaged hair to self-love sparked a mission: make hair care easier for real people. From content creator to founder, she channels that passion into leading KEYP’s brand with purpose and heart.
Co-founder
Anthony holds it down behind the scenes. With a background in computer science and business, he KEYPs operations smooth, systems smart, and the brand running with heart and precision.
Watch
Hear directly from Amanda & Mell on why they created KEYP, how to wear the KEYP Asleep Bonnet, and what beauty sleep really means to them.
The Inner Circle
A small list for the people who like to be first. New shades, restocks and members-only offers land here before anywhere else.
A couple of emails a month. Unsubscribe any time.
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