First access
Quiet Violet is back. You are seeing it first.
Restocks and new shades reach members before the public.


Mell & Amanda, co-founders of KEYP
The Inner Circle
Join the Inner Circle for first access to new shades and restocks, members-only offers and the story behind every drop. A couple of emails a month.
Unsubscribe any time.
The Inner Circle
A small list for the people who like to be first. New shades, restocks and members-only offers land here before anywhere else.
Two emails a month. Unsubscribe any time.
How it works
Leave your email. That is the whole application.
A couple of notes a month from KEYP. No noise.
New shades, restocks and members-only offers reach you before anyone else.
What lands in your inbox
Three kinds of notes. Short, useful and written by KEYP.
First access
Restocks and new shades reach members before the public.
Members-only offers
Offers that never make it to the homepage.
Behind the scenes
Short notes on the choices behind the bonnet.
By the numbers
Average rating
Customer reviews
Emails a month
Signature shades
From the founders
We take our beauty sleep seriously, and now you can too.
Mell & Amanda, co-founders
The Inner Circle
The next note lands with you first.
Two emails a month. Unsubscribe any time.
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